One of the most powerful things Jason said in the video was "we share what we love and it reminds us of what we all have in common." The thing that makes the Kony 2012 campaign successful is people from around the world are connecting for one cause using social networks, public figures and publicity.
I liked that Jason included another viral video example, the video of the first time Sarah Churman heard herself speak. I had the opportunity to hear Sarah Churman speak at Cowboy Way Church a couple months ago and her story was both inspiring and hopeful. It is truly amazing how videos become viral and people have the ability to share their story with millions.
Some people think our society is too "tuned" into social networks, but they have become such powerful tools and created a new way of connecting with people around the world, not only people but causes, such as Kony 2012. As a professional in the marketing and communication field I am so proud of the Kony 2012 campaign and the movement Invisible Children has created. I can only hope to be a part of something that big one day!
To all those people out there criticizing this campaign: Please remember that we don't choose when or where we are born, but because we are here we all matter. The location of the problem is irrelevant; it is our duty as humans to live with integrity and make a difference in the lives of one another. I believe we can put a stop to people like Kony and the various other world problems that have yet to receive the necessary publicity and attention.
Let me simply say...the power lies within the people!
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